Praise for Social Media in Business

Social media in business is no longer a choice. It has revolutionized business in a way that can no longer be ignored by those seeking to gain competitive advantage over their competitors. Social Media in Business – Succeeding in the New Internet Revolution is a guide to the understanding of social media’s business value as well as to its successful implementation within the realm of your organisation.

Social media offers several key business opportunities that have been jubilantly capitalized on by iconic companies such as Cisco, Accenture, Groupon, Starbucks, Coca-Cola, SalesForce.com and NASA, but far too often overlooked by many others. It is time to set it right. Whatever industry you operate in, whether in health, science, banking, retail or IT, social media has something for everyone. In this phase of Internet evolution and revolution, companies need to understand the incredible business power social media can have and in parallel, the excessively downgrading effect its lack can inflict upon businesses. Social media for business is here to stay, so embrace it now before you end up lagging behind everyone else.