Source: Adage.com Although it is important to take them with a pinch of salt, statistics can be highly enlightening when it comes to describing states and trends. Social media is particularly well-described by statistics due to its very nature – it is essentially a game of numbers and this is part of what makes …
Infographic by Grosocial Surviving on the web is much like surviving in the wild – it’s a matter of ‘adapt or die’. Those sites and services which do not abide by this rule will soon fall out of favour with a fickle public. Just look at MySpace – how much have they changed since they …
As an executive, you will think of where to find customers. If you are selling gifts for instance, you will find it very useful to go to a Christmas market where people gather in numbers to enjoy the general Christmas atmosphere and find some nice gifts and goodies to offer for the occasion. What you …
What is the best way to quickly learn the ins and outs of social networking sites? The easy answer is simply to start using them. If you are currently going into meetings and discussing your Facebook presence and how you can use Dropbox to share files, then that’s all very good but – but do …
Salesforce.com made use of YouTube videos to train customers on their complex product offering – estimating this was worth about several hundred of their sales representatives. Cisco created a competition encouraging people from around the world to come up with billion-dollar ideas to their business. Groupon built a multi-billion business by selling daily offers to …
Why bother? One giant amongst social networking sites is Twitter. The site allows people to send short content of 140 characters maximum, on anything they would like to share. Twitter exemplifies what is called microblogging due to the form this content takes – very short, few sentences, message-like – which is why they are called …
Now that you have got an idea of the general business opportunities that social media offers, let’s look at the practical way each of these opportunities helps business. Using the Social Media Applications Guide: Communication: social media offers enhanced internal and/or external communication through the following tools: • Meetings and conferencing: the act of having actual …
Remember when everyone thought that the earth was flat? It was accepted as the universal truth when reality had a very different picture. Similarly, when it comes to social media, a few ‘universal truths’ out there are in fact very far from reality and it is time to set this right. Here are the most …
Project Challenge, “the UK’s leading show for projects, programmes, process and resource” will take place this week on the 21st and 22nd of March at Olympia, one of the most important exhibition halls of London. Steve Nicholls will be speaking on the Opportunities and Challenges of Social Media in Business at 15:00 on Wednesday the …
On Sunday March 11, 2012, Steve Nicholls appeared on BBC Radio’s program Business Scotland with Douglas Fraser to discuss the business benefits of social media. The interview was part of a program that investigated the social media potentials for businesses – mainly the why, how, who, when and where. Douglas Fraser has been logging on …
