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MY STARBUCKS IDEA   My Starbucks Idea (MyStarbucksIdea.com), a social media initiative launched by Starbucks in 2008, is an excellent example of crowd-sourcing; the process of the soliciting ideas and information from a wide group of people. Through suggestions, ideas, discussion, feedback and other input given directly by its own customers, Starbucks was able to …

Web summit 2013: Crowd funding   The 2013 Web Summit that recently took place on the 1st of March in London was a great channel for the growing importance of crowd funding, which it put forward through one of its key panels. Crowd funding refers to the collective cooperation of individuals who each make a …

WEB SUMMIT 2013 –  CROWD SOURCING Crowd sourcing was one of key topics covered during the 2013 Web Summit, which took place on the 1st of March in London. Live-mapping and navigation application, Waze, was at the center of the crowd sourcing discussion. The idea of crowd sourcing refers to the solicitation of ideas, services …

The interconnectivity of social media   Would Facebook be as successful without YouTube? Perhaps. Would YouTube be as successful without Facebook? Perhaps. But the fact that both coexist on the social media landscape allows them to reinforce and support each other in an unprecedented way. Facebook uses the advantage that YouTube gives – the opportunity …

Cisco I prize: an example of collective intelligence This case study provides an excellent example of how social media can be leveraged to raise collective intelligence opportunities. Cisco I-Prize is a competition that Cisco put in place in 2007, targeted at all innovators around the globe, including Cisco’s internal workforce. Its success was such that …