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Archive for Social Media for Executives

SOCIAL MEDIA GONE BADLY WRONG – PART 3

SOCIAL MEDIA GONE BADLY WRONG – PART 3

SOCIAL MEDIA GONE BADLY WRONG – PART 3   This article is the sequel to the series of ‘Social Media Gone Badly Wrong’ articles. In this third part, a further three case studies are presented to illustrate the magnitude social media risks can have on business. 1. Unethical behavior:  Samsung has been the subject of […]

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Posted in: Social Media Cases, Social Media for Executives

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10 Social Media Tips to Improve Internal Communication within Your Company

10 Social Media Tips to Improve Internal Communication within Your Company

-Best-Selling Author Steve Nicholls Explains how to maximize productivity, Facilitate interdepartmental communication, and overcome geography- When most business leaders think of social media, they think of how it can help them communicate with clients and potential clients. This is true, but what many don’t realize is that it is equally important to use social media […]

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Posted in: Communications, Internal Communications, Social Media for Executives

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Organizational culture and social media

Organizational culture and social media

Organizational culture and social media   Organizational culture typically fits between an open to closed continuum. When it comes to using social media for business; the more open the organizational culture is, the more a company will have the freedom to take advantage of social media and thus the more conducive a social media project […]

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Posted in: Social Media for Executives, Social Media Implementation

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SOCIAL MEDIA GONE BADLY WRONG PART 2

SOCIAL MEDIA GONE BADLY WRONG PART 2

SOCIAL MEDIA GONE BADLY WRONG PART 2   This article follows a previous one entitled ‘Social media gone badly wrong’, by providing further examples to illustrate yet further social media risks:   Security: Sony experienced serious security issues when it got hacked by external hackers on several occasions over the last few years. More than […]

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Posted in: Social Media Cases, Social Media for Executives, Social Media Implementation

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SOCIAL MEDIA GONE BADLY WRONG

SOCIAL MEDIA GONE BADLY WRONG

SOCIAL MEDIA GONE BADLY WRONG   Companies lacking a clear social media strategy can have their social media activities turn into disasters. In order to tackle the risk of having a social media plan taking a counterproductive direction, a step-by-step process needs to be implemented in order to introduce and use social media in the […]

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Posted in: Social Media Cases, Social Media for Executives

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5 BEST APPS FOR ENTREPRENEURS

5 BEST APPS FOR ENTREPRENEURS

5 BEST APPS FOR ENTREPRENEURS   Being an entrepreneur usually involves managing a plethora of different meetings, connecting to different groups of people, constantly networking and being very often on the go. These activities however are being greatly facilitated by social media mobile apps, and here is our pick of the 5 most interesting mobile […]

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Posted in: Social Media Applications, Social Media for Executives, Social Media Opportunities

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SOCIAL MEDIA QUOTE -10

SOCIAL MEDIA QUOTE -10

SOCIAL MEDIA QUOTE – 10 ‘I realize there are a lot of reasons why people don’t spend the time on social media even though they know they should. There are also plenty of reasons why people don’t work out, quit smoking or stop eating too much. You know, reasons like: I’m too busy with more important stuff, I […]

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Posted in: Social Media for Executives, Social Media Myths, Social Media Quotes

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MAKING SENSE OF SOCIAL MEDIA – McKinsey & Company

MAKING SENSE OF SOCIAL MEDIA – McKinsey & Company

  MAKING SENSE OF SOCIAL MEDIA – McKinsey & Company   In this video, some members of McKinsey & Company talk about the social media landscape that brands need to be aware of, as well as the risks brands perceive when engaging with social media. David Edelman, principal at McKinsey & Company, explains that consumers […]

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Posted in: Social Media for Executives, Social Media Opportunities

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