twitter facebook Youtube in rss Add to Rolio rss rss
  • Home
  • About us
    • Steve Nicholls
    • James Kilgarriff
    • Farah Hesdin
    • FAQs
  • Store
    • Featured Course
    • Book
    • EBook versions
    • Audio
    • Applications Guide
  • Press
  • Media Wall
  • Blog
    • News
    • Social Media for Executives
    • Social Media Opportunities
    • Social Media Applications
    • Social Media landscape
    • Internal Communications
    • Infographics
  • Services
    • Featured Course
    • Courses
    • FAQs
  • Contact
Sub menu

Tools Image Featured Course

Please wait while we are processing your payment.
 
You have selected Bookinar course
USD $ GBP £
249.00 USD
20%
298.80 USD
Individual Company
Pay Via Credit Card:

[last 3 digits on back of the card]
Billing Address:
Loading the player…
  • icon10 Featured Course FAQ
  • icon11 Featured CourseTestimonials
  • icon12 Featured CourseCourse Outline
  • icon13 Featured CourseBonuses
  • icon14 Featured Course Register Now

Frequently Asked Questions about the course:

1. How much hands on training does Steve Provide?

Each module is about 2 1/2 hours long cut in to manageable chunks of 20-25 mins of “hands on ” training plus the questions raised by the relevant to each module.  The Question and Answer session provide a valuable content and help Steve understand where you may need extra assistance.

2. What is the course about?

The course is a guide to the understanding and implementation of social media in business. It will allow you to develop a clearer understanding of what social media is and why it is crucial for business, as well as how to use it properly within your business environment and develop a winning strategy for its implementation. You will thus get detailed answers on the what, why and how of social media in business.

3. Why is it divided into 4 modules ?

The course follows the path laid out in the book Social media in Business: Succeeding in the New Internet Revolution and sections itself into logical parts as follows:
Week zero –

Week 1 – Four Business Opportunities, Social Media Development

Week 2 – Social Media Applications Guide, The Dark Side

Week 3 – The 3-CORE Project Success System, Project Development Cycle

Week 4 – The Project Development Cycle in Action, Next Steps

This gives you time to digest the information in manageable “chunks” and enables you to work with others.

 

4. How Long is the course

The course will last a total of 4 weeks, with one module per week? We break each module into manageable chunks and an FAQ session immediately flowing the main module. You then have a week to do additional reading and to apply the concepts in your own business environment.

5. How fast can I access the course materials and what do I do first?

You will get instant access to the “Learning Hub “area as soon as you are registered.  Here you will be about to immediately download the bonuses and start the first module, the overview and the the introduction module.  This will help you get the most out of the training and help you set a context and goal for the training.

6. Do I need to buy the book if I take the course?

The book is the backbone, the booking is the flesh: you need both to understanding of the topic at hand.  We will provide an electronic copy of the book for iPad or another ereader.  It is recommended you buy the paperback copy of the book which is available through Amazon.com, Amazon.co.uk and Barnes and Noble…See the book shop.

7. Why is the book not enough?

The book is the backbone, the course is the flesh. It is exactly the same as attending a course at university; you need a book as a support system but you need a class to go deeper into the different topics put forward in the book.   There is one thing understanding the concepts in the book and another to be able to apply in your environment.  Steve will help you with this and you have the opportunity to ask a lot of questions that Steve answers personally about the book.

8. Who can I contact if I have a question?

You can email your questions or concerns before hand to :  To info@socialMediainbusiness.com

During the course we have an “ask steve ” form to formally submit questions for the FAQ sessions that follow each module the following week. The course will cover a lot of ground but it is not a how to course for Facebook.  It is design to give you and your colleagues a common language in which to understand a very complex subject and provide you with a very solid framework in which you can understand Social Media and how to step by step apply it to your business.

9. Can my partner, assistant, spouse get access to the calls?

YES, each paid delegate can invite one business partner or spouse to get private access to the “Learning Hub”  and access all the same training you have access.

 

10. How do I register?

Click on the click here  button to purchase the course and get started.

11. How can I continue my learning after the course has finished?

Stay tuned to our website to find out more about our future webinars on other social media in business topics. Steve and his team are available for  individual and group coaching, advanced training and consulting for companies that need his skills and experience.

12. What is the refund policy?

If the course fails to exceed you expectations within 7 days contact us at  + 44  203 369 6960  or drop us an email at info@socialmediainBusiness.com

We will refund you after you have answered only 3 questions:

1. What happened?

2. What should of happened?

3. How can we make it right?

 

If you still want a refund after the 3rd question we will refund you the full amount you paid and cancel you and your partners access.


What people are saying:


  • Great Support for you social media aspirations

    testimon1 Featured Course
    Thomas Power,
    Managing Director at Ecademy.com

    Steve Nicholls clearly understands the impact that social media is having and will have on businesses in the future. “Social Media in Business” is a must-read for managers seeking to introduce social media into their organizations. I like how he has simplified what is often a complex and confusing subject for many and provided a structured framework that will help anyone at any level build the necessary support to make their social media aspirations successful.

  • Worth 100 times what you paid

    testimon8 Featured Course
    Alex Mandossian
    Founder
    Marketingonline.com

    The Diagram on page 149 is worth 100 times what you paid for the book. Grab your mouse and get a few copies for yourself, your team (or family) before your competitors.

  • A Bible for Social Media

    testimon2 Featured Course
    Nigel Warwick,
    Managing Director at NJW FM Limited, International

    It's a cliché, but this is a Bible for businesses interested in using social media. It contains all of the basics and all of the ideas, but at the same time proposes strategies and concrete systems to help you actually start implementing social media for whichever end result you need to reach.

    One thing that makes this book better than some of the others I've read is the way that it tackles fundamental issues surrounding social media, rather than aspects of particular networks. Facebook, LinkedIn, Google+ and all those other social networks change so quickly that learning everything about them only is futile. Instead this book looks at the core mechanics and fundamentals underlying all social media and this is something that will always be relevant and that can be applied in almost any context.

    So if there is one book on social media and web 2.0 that you should keep on your bedside table it's this one. If Sun Tsu were alive today, this is probably what he would have written.

  • A Must for Managers and CEOs!

    testimon3 Featured Course
    Tim Grier,
    Managing Director at John Laign Integrated Services, UK

    Social Media is not just the 'next big thing' anymore – rather it is the current big thing as well as the future big thing. Unfortunately it seems that too many CEOs and managers are simply not aware of this fact, and are squandering the opportunities that can be found through social media.

    I'm someone who knows a thing or two about social media and how it can be used effectively to improve both the internal communication of a business and its marketing abilities. However, for all those managers who aren't taking advantage of this – Steve's book is an absolute 'must read'.

    'Social Media in Business' is in fact a wake-up call to anyone who is currently blind to the potential of 'the social web'. It contains countless case studies, a very powerful framework for the structured integration and management of social media, and a rich number of references for further reading and learning. If you're on the fence then rest assured that buying this book is likely to be a very good investment.

  • A Deeper Insight into the Potential of Social Media

    testimon4 Featured Course
    Hitendra Patel,
    Managing Director at FXTribe.com

    Social Media in Business is a great book and course to introduce social media for the CEO or manager who hasn't quite yet come to terms with how to implement this alien new trend into his own business strategies. It's not just a 'guide' to sites like Facebook and how to make a Facebook Page for your company (websites explaining this are a dime a dozen), but rather an introduction to some of the more in-depth uses of social media in a business environment. So if you view social networks as a potential marketing opportunity alone, then you need to read this book to see what else can be done with it – and what can be learned from other businesses. Highly recommended for those who are looking to advance their businesses and stay ahead of the competition.

  • Wonderful Edition to any Business

    testimon5 Featured Course
    Brandie Gautreaux,
    Writer at Graphicdesign.com and Terran Marketing

    This book is a wonderful edition to any business who is interested in and needing to employ social media within their business plans.

    Nicholls uses to prove the successes of social media for a particular businesses as well as visual references to better understand the overall goal for each strategy. He also provides a bullet-point list of Take Away Points at the end of each chapter. This book is not a reference guide for the individual social media platforms and Nicholls makes it clear that the process of integrating and implementing social media in your business marketing plans takes time and patience. This book is merely a business guide to the implementation of social media. Nicholls affirms, “Have no doubt, this is a revolution…. We have to embrace social media because we cannot stop it.”

    Click here for the full review

  • I've seen many strategies for implementing social media…

    testimon6 Featured Course
    Marisa Peacock,
    Senior Reporter , CMS Wire Magazine

    … but Nicholls' 3-CORE Project Success System might be one of my favorites, if only because it starts with asking questions that force the reader to understand the outcomes they hope to achieve. He doesn't give business managers an opportunity to just say “I want 1 million followers, that's why!” If the reader has made it this far, he understands that he must provide meaningful answers to questions like:

    - Is there a clear outcome defined for the project?
    - Does the intention of the project support the business strategy?
    - Is this the right project at the right time for my organization?
    - What support is there from key players for the outcome?
    - Are there obstacles to different departments working together?

    Click here for the full review

  • Gems of advanced thought, even for the experts in the trade.

    testimon7 Featured Course
    Babu George,
    PhD, Associate Professor of Business, Alaska Pacific University, USA

    One of the distinguishing marks of this book for practitioners is the inclusion of a large number of case studies. Some of these discuss about companies for whom social media is the business while some discuss about the social media strategies of more traditional businesses. These case studies are both descriptive and analytical and can be used for classroom discussions of business programs, too.

    Social media is not a monolithically constructed entity. This makes theorization and generalization difficult. However, despite the diversity and complexity, the author has been able to identify broad patterns and governing frameworks. He has crafted his book in a comprehensive manner: it has a rich blend of theory and practice, not only to deliberate but also to implement. There is no longer a choice for businesses to shy away from social media and I believe that having this book as a key source of reference is an investment worthy of serious consideration.

    Click here for the full review

Course Outline:

Module 0 – Introduction and Overview: “Social Media in Business Bookinar”

Module Goals:

  • To provide an overview and introduction to the Course
  • To set study goals for the course – what do you want to achieve from this course

What you will learn:

  • How to approach this course
  • What is Social Media?
  • What are the opportunities offered by Social Media?
  • What are the obstacles to prevent people getting started?
  • What is the potential impact on your organisation?
  • What are the best social media tools for Business?
  • How can I successfully implement social Media solutions in my organisation?

Recommended Reading from Social Media in Business:

  • Preface
  • Introduction

Module 1 – Business Opportunities and the Darkside Risks

Module Goals:

  • Understand the business opportunities that are available to your business.
  • Understand the risk and challenges of Social Media in Business

What you will learn: 

  • What are the business opportunities of:
    • Market Presence
    • Communications
    • Communities
    • Collaboration
    • Collective Intelligence
  • What are the Dark side risks and challenges:
    • The Overlap of Personal and professional life
    • The five challenges from the organisations perspective
    • The five challenges from an individuals perspective
    • The impact on the business
    • The mitigation strategies

 

Recommended Reading:

  • Chapter 1 – Four Business Opportunities
  • Chapter 4 – Social Media: “The Dark side”

Module 2 – Social media developed and the social media applications tools

Module Goals:

  • Understand how the Internet is evolving
  • Understand new technology developments
  • Insights from Social Media user survey
  • Understand the business Social Media Applications framework

What you will learn:

  • How has social Media developed?
    • Who are the main players
    • What are the new technologies to watch
    • What are the uses of the new social media

 

  • Outline the Social Media in Business Applications guide.
    • A framework for understanding the myriad of social media applications using the business opportunities framework:
      • Communications
      • Communities
      • Collaboration
      • Collective Intelligence

 

Recommended Reading:

  • Chapter 2 – Social Media Development
  • Chapter 3 – Social Media Applications Guide

Module 3 – Implementation of Social Media – The 3-CORE project success system

Module Goals:

  • To provide a practical framework for the introduction and implementation of social media that can be adapted to your organization – The 3-CORE Project Success System
  • To be able to apply the project development cycle through the use of a worked example – Case study

 

What you will learn:

  • To introduce The 3-CORE Project Success System, based on three elements:
    • Business Environment,
    • Project Stages, and
    • The Project development cycle:
      1. Goals
      2. Analysis
      3. Projects
      4. Strategy
      5. Action
      6. Measurement
      7. Communications
  • The application of the project development cycle

 

 

Recommended Reading:

  • Chapter 5 – The 3-CORE Project Success System
  • Chapter 6 – The Project Development Cycle
  • Chapter 7 – Case Study

 

Module 4 – Next Steps

Module Goals:

  •  To provide a guide to what to do now you have read the book…how to get started in your organisation for real

 

What you will learn:

  • How to get started with Social Media?
  • What are the typical Obstacles that prevent people from getting started?
    • Need for a common language
    • Social Media is not just about Facebook, Twitter, Youtube, and Linked In
    • Differing Mindsets and Perceptions
    • Social Media is not free
    • Deal with the security issues
    • Visible and invisible impacts on the business
    • The balance of power between the organisation and the individual
  • What are the strategies to over come these obstacles?
  • What is the first step to getting started?

 

Recommended Reading:

  • Chapter 8 – Next Steps

 

…..

Bonuses:

 

  • 1. eReader Version of Social Media in Business

    img1 Featured Course

    The ereader version of the book (ePub format) – is in full color, has links to many of the website cited in the book and can be read on your Pc or Mac and ereader device such as : Apple iPAD, Barnes and Noble Nook, BlackBerry Playbook, Sony Reader, Kobo eReader, Bookeen Cybook Opus, and any eReader that can read an EPUB file. This enables you to take advantage of the diagrams in color and link directly to relevant websites.

  • 2. Audio Book – Read by Troy Hudson

    img2 Featured Course

    A full downloadable copy of the audio version (Mp3) of the book is provided so you can listen to all the book chapters at your convenience. There is over 5 hours of audio of the book that you can read on the move. Some people like to listen to books, as reading is not always so convenient, especially if you driving.

  • 3. Social Media Guide

    img3 Featured Course

    This guide is an electronic version (PDF) of Social Media In Business: Chapter 3, in color. plus additional tables of clickable links to specific social media applications. This is very useful for when looking into the different application available by going to the actual websites and signing up to try them out.

  • 4. Webinar Recordings

    img4 Featured Course

    You will receive access to the uncut webinar recording (mp4)of each of the 4 modules recorded live by Steve. You can listen to the modules as many times as you like, to increase you understanding of Social Media in Business.

  • 5. Question and Answers (Q&A) Sessions

    img5 Featured Course

    You will be able to download audio recordings (MP3 format) of all the Questions raised by the participants of the training and you will be able to listen to them as many times as you like on a mobile devise, so you can listen while on the move. These will be available following each module being completed.

  • 6. Transcripts

    img6 Featured Course

    You will be able to download transcripts of all the module recording and you will be able to read them as many times as you like, in conjunction with he webinars. These will be available following each module being completed

Register Now:

Introductory offer for first 50 spots

$249.00 / £149.00 *

* Excluding sales tax (VAT) for individuals and UK businesses.


( You get a Study Partner to study with you free )

header shadow Featured Course

Here's What You Get:

Access to all five “Social Media in Business” Bookinar Modules live recorded with Steve Nicholls

Exclusive web access to study guides, notes, and assignments that will guide you to “Social Media in Business” Mastery

Note: Typically steve when he works for a large corporate company for a tailored course charges thousands to teach the face to face because he is not able to be everywhere in the world he decided to enable everyone to have access to his open course at a fraction of the price because he does not have to travel and he can share his consulting charge across many people to make it viable to all.

£24,999 value

Plus…

header shadow Featured Course

1 additional person your friend, team-mate, family member or associate, to study with you free (you nominate your study partner) – they get every thing you get

For you and your study partner:

1 copy of:

left Featured Course One copy of the Bestselling “Social Media in Business” electronic version for iPad, or other reader that can use ePub format)

left Featured Course Full Audio MP3 recording of the Bestselling “Social Media in Business”

left Featured Course Copy of the applications guide – pdf format

left Featured CourseActual Webinar recordings of each of the live study events with Steve and your live questions recordings – so you can watch and

left Featured Course listen as many times as you like

left Featured CourseTranscripts of all the recordings

$Priceless$

Your Free Bonus Gift Total: £24,998
Value

header shadow Featured Course


$249.00 / £149.00 *

* Excluding sales tax (VAT) for individuals and UK businesses.

( You get a Study Partner to study with you free )

 

 

facebook Featured Courselinkedin Featured Coursegoogle plus Featured Coursepinterest Featured Coursebusiness exchange Featured Coursedelicious Featured Coursetechnorati Featured Coursetumblr Featured Coursestumbleupon Featured Courseshare save 171 16 Featured Course

Twitter Feed

  • Lost your password?

Register Here





Remind me later

Join our Newsletter and then Download, Free, the Social Media in Business - Applications Guide and access book tools:

Email address Log In | Lost your password?

Newsletter Download





Forgot Password ?



Connect ….

twitter facebook Youtube in rss Add to Rolio rss rss

UK Tel: 020 3369 6960
UK Int : +1 646 820 6999
USA Tel: +1 917 675 3365

Copyright © Steve Nicholls and Strategy Mindset Limited. All rights reserved
  • Privacy Policy
  • Terms of Service
  • Returns Policy