Featured Course
FAQ
Testimonials
Course Outline
Bonuses
Register Now Frequently Asked Questions about the course:
1. How much hands on training does Steve Provide?
2. What is the course about?
3. Why is it divided into 4 modules ?
Week zero –
Week 1 – Four Business Opportunities, Social Media Development
Week 2 – Social Media Applications Guide, The Dark Side
Week 3 – The 3-CORE Project Success System, Project Development Cycle
Week 4 – The Project Development Cycle in Action, Next Steps
This gives you time to digest the information in manageable “chunks” and enables you to work with others.
4. How Long is the course
5. How fast can I access the course materials and what do I do first?
6. Do I need to buy the book if I take the course?
7. Why is the book not enough?
8. Who can I contact if I have a question?
During the course we have an “ask steve ” form to formally submit questions for the FAQ sessions that follow each module the following week. The course will cover a lot of ground but it is not a how to course for Facebook. It is design to give you and your colleagues a common language in which to understand a very complex subject and provide you with a very solid framework in which you can understand Social Media and how to step by step apply it to your business.
9. Can my partner, assistant, spouse get access to the calls?
10. How do I register?
11. How can I continue my learning after the course has finished?
12. What is the refund policy?
We will refund you after you have answered only 3 questions:
1. What happened?
2. What should of happened?
3. How can we make it right?
If you still want a refund after the 3rd question we will refund you the full amount you paid and cancel you and your partners access.
What people are saying:
-
Great Support for you social media aspirations
Thomas Power,
Managing Director at Ecademy.comSteve Nicholls clearly understands the impact that social media is having and will have on businesses in the future. “Social Media in Business” is a must-read for managers seeking to introduce social media into their organizations. I like how he has simplified what is often a complex and confusing subject for many and provided a structured framework that will help anyone at any level build the necessary support to make their social media aspirations successful.
-
Worth 100 times what you paid
Alex Mandossian
Founder
Marketingonline.comThe Diagram on page 149 is worth 100 times what you paid for the book. Grab your mouse and get a few copies for yourself, your team (or family) before your competitors.
-
A Bible for Social Media
Nigel Warwick,
Managing Director at NJW FM Limited, InternationalIt's a cliché, but this is a Bible for businesses interested in using social media. It contains all of the basics and all of the ideas, but at the same time proposes strategies and concrete systems to help you actually start implementing social media for whichever end result you need to reach.
One thing that makes this book better than some of the others I've read is the way that it tackles fundamental issues surrounding social media, rather than aspects of particular networks. Facebook, LinkedIn, Google+ and all those other social networks change so quickly that learning everything about them only is futile. Instead this book looks at the core mechanics and fundamentals underlying all social media and this is something that will always be relevant and that can be applied in almost any context.
So if there is one book on social media and web 2.0 that you should keep on your bedside table it's this one. If Sun Tsu were alive today, this is probably what he would have written.
-
A Must for Managers and CEOs!
Tim Grier,
Managing Director at John Laign Integrated Services, UKSocial Media is not just the 'next big thing' anymore – rather it is the current big thing as well as the future big thing. Unfortunately it seems that too many CEOs and managers are simply not aware of this fact, and are squandering the opportunities that can be found through social media.
I'm someone who knows a thing or two about social media and how it can be used effectively to improve both the internal communication of a business and its marketing abilities. However, for all those managers who aren't taking advantage of this – Steve's book is an absolute 'must read'.
'Social Media in Business' is in fact a wake-up call to anyone who is currently blind to the potential of 'the social web'. It contains countless case studies, a very powerful framework for the structured integration and management of social media, and a rich number of references for further reading and learning. If you're on the fence then rest assured that buying this book is likely to be a very good investment.
-
A Deeper Insight into the Potential of Social Media
Hitendra Patel,
Managing Director at FXTribe.comSocial Media in Business is a great book and course to introduce social media for the CEO or manager who hasn't quite yet come to terms with how to implement this alien new trend into his own business strategies. It's not just a 'guide' to sites like Facebook and how to make a Facebook Page for your company (websites explaining this are a dime a dozen), but rather an introduction to some of the more in-depth uses of social media in a business environment. So if you view social networks as a potential marketing opportunity alone, then you need to read this book to see what else can be done with it – and what can be learned from other businesses. Highly recommended for those who are looking to advance their businesses and stay ahead of the competition.
-
Wonderful Edition to any Business
Brandie Gautreaux,
Writer at Graphicdesign.com and Terran MarketingThis book is a wonderful edition to any business who is interested in and needing to employ social media within their business plans.
Nicholls uses to prove the successes of social media for a particular businesses as well as visual references to better understand the overall goal for each strategy. He also provides a bullet-point list of Take Away Points at the end of each chapter. This book is not a reference guide for the individual social media platforms and Nicholls makes it clear that the process of integrating and implementing social media in your business marketing plans takes time and patience. This book is merely a business guide to the implementation of social media. Nicholls affirms, “Have no doubt, this is a revolution…. We have to embrace social media because we cannot stop it.”
-
I've seen many strategies for implementing social media…
Marisa Peacock,
Senior Reporter , CMS Wire Magazine… but Nicholls' 3-CORE Project Success System might be one of my favorites, if only because it starts with asking questions that force the reader to understand the outcomes they hope to achieve. He doesn't give business managers an opportunity to just say “I want 1 million followers, that's why!” If the reader has made it this far, he understands that he must provide meaningful answers to questions like:
- Is there a clear outcome defined for the project?
- Does the intention of the project support the business strategy?
- Is this the right project at the right time for my organization?
- What support is there from key players for the outcome?
- Are there obstacles to different departments working together? -
Gems of advanced thought, even for the experts in the trade.
Babu George,
PhD, Associate Professor of Business, Alaska Pacific University, USAOne of the distinguishing marks of this book for practitioners is the inclusion of a large number of case studies. Some of these discuss about companies for whom social media is the business while some discuss about the social media strategies of more traditional businesses. These case studies are both descriptive and analytical and can be used for classroom discussions of business programs, too.
Social media is not a monolithically constructed entity. This makes theorization and generalization difficult. However, despite the diversity and complexity, the author has been able to identify broad patterns and governing frameworks. He has crafted his book in a comprehensive manner: it has a rich blend of theory and practice, not only to deliberate but also to implement. There is no longer a choice for businesses to shy away from social media and I believe that having this book as a key source of reference is an investment worthy of serious consideration.
Course Outline:
Module 0 – Introduction and Overview: “Social Media in Business Bookinar”
- To provide an overview and introduction to the Course
- To set study goals for the course – what do you want to achieve from this course
What you will learn:
- How to approach this course
- What is Social Media?
- What are the opportunities offered by Social Media?
- What are the obstacles to prevent people getting started?
- What is the potential impact on your organisation?
- What are the best social media tools for Business?
- How can I successfully implement social Media solutions in my organisation?
Recommended Reading from Social Media in Business:
- Preface
- Introduction
Module 1 – Business Opportunities and the Darkside Risks
- Understand the business opportunities that are available to your business.
- Understand the risk and challenges of Social Media in Business
What you will learn:
- What are the business opportunities of:
- Market Presence
- Communications
- Communities
- Collaboration
- Collective Intelligence
- What are the Dark side risks and challenges:
- The Overlap of Personal and professional life
- The five challenges from the organisations perspective
- The five challenges from an individuals perspective
- The impact on the business
- The mitigation strategies
Recommended Reading:
- Chapter 1 – Four Business Opportunities
- Chapter 4 – Social Media: “The Dark side”
Module 2 – Social media developed and the social media applications tools
- Understand how the Internet is evolving
- Understand new technology developments
- Insights from Social Media user survey
- Understand the business Social Media Applications framework
What you will learn:
- How has social Media developed?
- Who are the main players
- What are the new technologies to watch
- What are the uses of the new social media
- Outline the Social Media in Business Applications guide.
- A framework for understanding the myriad of social media applications using the business opportunities framework:
- Communications
- Communities
- Collaboration
- Collective Intelligence
- A framework for understanding the myriad of social media applications using the business opportunities framework:
Recommended Reading:
- Chapter 2 – Social Media Development
- Chapter 3 – Social Media Applications Guide
Module 3 – Implementation of Social Media – The 3-CORE project success system
- To provide a practical framework for the introduction and implementation of social media that can be adapted to your organization – The 3-CORE Project Success System
- To be able to apply the project development cycle through the use of a worked example – Case study
What you will learn:
- To introduce The 3-CORE Project Success System, based on three elements:
- Business Environment,
- Project Stages, and
- The Project development cycle:
- Goals
- Analysis
- Projects
- Strategy
- Action
- Measurement
- Communications
- The application of the project development cycle
Recommended Reading:
- Chapter 5 – The 3-CORE Project Success System
- Chapter 6 – The Project Development Cycle
- Chapter 7 – Case Study
Module 4 – Next Steps
- To provide a guide to what to do now you have read the book…how to get started in your organisation for real
What you will learn:
- How to get started with Social Media?
- What are the typical Obstacles that prevent people from getting started?
- Need for a common language
- Social Media is not just about Facebook, Twitter, Youtube, and Linked In
- Differing Mindsets and Perceptions
- Social Media is not free
- Deal with the security issues
- Visible and invisible impacts on the business
- The balance of power between the organisation and the individual
- What are the strategies to over come these obstacles?
- What is the first step to getting started?
Recommended Reading:
- Chapter 8 – Next Steps
…..
Bonuses:
-
1. eReader Version of Social Media in Business
The ereader version of the book (ePub format) – is in full color, has links to many of the website cited in the book and can be read on your Pc or Mac and ereader device such as : Apple iPAD, Barnes and Noble Nook, BlackBerry Playbook, Sony Reader, Kobo eReader, Bookeen Cybook Opus, and any eReader that can read an EPUB file. This enables you to take advantage of the diagrams in color and link directly to relevant websites.
-
2. Audio Book – Read by Troy Hudson
A full downloadable copy of the audio version (Mp3) of the book is provided so you can listen to all the book chapters at your convenience. There is over 5 hours of audio of the book that you can read on the move. Some people like to listen to books, as reading is not always so convenient, especially if you driving.
-
3. Social Media Guide
This guide is an electronic version (PDF) of Social Media In Business: Chapter 3, in color. plus additional tables of clickable links to specific social media applications. This is very useful for when looking into the different application available by going to the actual websites and signing up to try them out.
-
4. Webinar Recordings
You will receive access to the uncut webinar recording (mp4)of each of the 4 modules recorded live by Steve. You can listen to the modules as many times as you like, to increase you understanding of Social Media in Business.
-
5. Question and Answers (Q&A) Sessions
You will be able to download audio recordings (MP3 format) of all the Questions raised by the participants of the training and you will be able to listen to them as many times as you like on a mobile devise, so you can listen while on the move. These will be available following each module being completed.
-
6. Transcripts
You will be able to download transcripts of all the module recording and you will be able to read them as many times as you like, in conjunction with he webinars. These will be available following each module being completed
Register Now:
Introductory offer for first 50 spots
$249.00 / £149.00 *
* Excluding sales tax (VAT) for individuals and UK businesses.
( You get a Study Partner to study with you free )
Here's What You Get:
Access to all five “Social Media in Business” Bookinar Modules live recorded with Steve Nicholls
Exclusive web access to study guides, notes, and assignments that will guide you to “Social Media in Business” Mastery
Note: Typically steve when he works for a large corporate company for a tailored course charges thousands to teach the face to face because he is not able to be everywhere in the world he decided to enable everyone to have access to his open course at a fraction of the price because he does not have to travel and he can share his consulting charge across many people to make it viable to all.
£24,999 value
Plus…
1 additional person your friend, team-mate, family member or associate, to study with you free (you nominate your study partner) – they get every thing you get
For you and your study partner:
1 copy of:
One copy of the Bestselling “Social Media in Business” electronic version for iPad, or other reader that can use ePub format)
Full Audio MP3 recording of the Bestselling “Social Media in Business”
Copy of the applications guide – pdf format
Actual Webinar recordings of each of the live study events with Steve and your live questions recordings – so you can watch and
listen as many times as you like
Transcripts of all the recordings
$Priceless$
Your Free Bonus Gift Total: £24,998
Value
$249.00 / £149.00 *
* Excluding sales tax (VAT) for individuals and UK businesses.
( You get a Study Partner to study with you free )
