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Web summit 2013: Crowd funding The 2013 Web Summit that recently took place on the 1st of March in London was a great channel for the growing importance of crowd funding, which it put forward through one of its key panels. Crowd funding refers to the collective cooperation of individuals who each make a …
The interconnectivity of social media Would Facebook be as successful without YouTube? Perhaps. Would YouTube be as successful without Facebook? Perhaps. But the fact that both coexist on the social media landscape allows them to reinforce and support each other in an unprecedented way. Facebook uses the advantage that YouTube gives – the opportunity …
Social media: The manager’s role The manager has a crucial role in directing and implementing a social media project within the DNA of his or her organization. Here are six ways in which a manager needs to be involved when it comes to social media implementation within the realm of business: Common language …
Why is social media important for your business? With the constant expansion of social technology; more and more companies are making use of the business potential it provides. Some industries, however, remain behind. As a study conducted in 2012 by MIT, in collaboration with Deloitte (MIT/Deloitte), finds; entertainment, media and publishing as well as …
Cisco I prize: an example of collective intelligence This case study provides an excellent example of how social media can be leveraged to raise collective intelligence opportunities. Cisco I-Prize is a competition that Cisco put in place in 2007, targeted at all innovators around the globe, including Cisco’s internal workforce. Its success was such that …
