Why is social media important for your business? With the constant expansion of social technology; more and more companies are making use of the business potential it provides. Some industries, however, remain behind. As a study conducted in 2012 by MIT, in collaboration with Deloitte (MIT/Deloitte), finds; entertainment, media and publishing as well as …
What do world leaders say about social media? During the World Economic Forum in Davos, some business leaders where asked: ‘how is social media changing how you do your business?’, and their answers provide some very interesting insight into the growing importance of having a social business today. Michael Acton Smith, CEO and Founder …
Source: Plastick Media and Voltier Digital The Social Media Sharing Avalanche Social media is all about sharing. Social media users share photos, videos, links, information, news, and many other pieces of content that cover virtually all aspects of their lives. This sharing snow ball is only getting bigger and bigger; developing what can be called a phenomenal …
UPS – SOCIAL MEDIA CASE STUDY The international shipping company United Parcel Service, Inc (UPS) provides a very good example of social media’s usefulness to the B2B sector. About two years ago, the shipping company has completely refreshed its business strategy to focus on social media opportunities. By seeking communication, community and collective intelligence opportunities …
How Jamie Oliver Uses Social Media to Raise Food Awareness and His Own Fortune at the Same Time Famous for his TV shows and especially for his engagement in encouraging schools both in the UK and the US to serve healthier foods to children, Jamie Oliver is more than just a celebrity chef. He …


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