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BLACKBOARD Inc.; HOW IT USED TWITTER TO ENHANCE ITS BUSINESS

BLACKBOARD Inc.; HOW IT USED TWITTER TO ENHANCE ITS BUSINESS

BLACKBOARD Inc.; HOW IT USED TWITTER TO ENHANCE ITS BUSINESS   Blackboard Inc., a company that provides enterprise software to various organizations, with a strong focus on education software for education providers, is the subject of an interesting example of how a business-to-business company used social media to reach its business goals. The company focused […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities, Twitter

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HOOTSUITE; WHAT, WHO AND WHY?

HOOTSUITE; WHAT, WHO AND WHY?

HOOTSUITE; WHAT, WHO AND WHY?   Facebook. Twitter. LinkedIn. That is all we keep hearing about. But social media is much more. A plethora of tools awaits the entrepreneurial mind who seeks to take advantage of the many business opportunities social media provides. HootSuite is one amongst these key social media tools, although probably less […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities

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HOW TO USE SOCIAL MEDIA TO ENHANCE INTERNAL COLLABORATION – CASE STUDIES

HOW TO USE SOCIAL MEDIA TO ENHANCE INTERNAL COLLABORATION – CASE STUDIES

HOW TO USE SOCIAL MEDIA TO ENHANCE INTERNAL COLLABORATION – CASE STUDIES   How can social media tools help an organization’s internal collaboration? Three examples of three different companies, using three different social media platforms, provide good case studies to illustrate how social media can enhance internal collaboration.   Pbworks What is Pbworks? Pbworks is […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities

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SOCIAL MEDIA: TOWARDS BECOMING THE FIRST SOURCE OF INFORMATION

SOCIAL MEDIA: TOWARDS BECOMING THE FIRST SOURCE OF INFORMATION

SOCIAL MEDIA: TOWARDS BECOMING THE FIRST SOURCE OF INFORMATION   On the same day of London’s recent Woolwich attack, a friend of mine asked me if I had heard of the news. He added that he had no idea what had been happening until he saw a post on Facebook saying ‘what is going on […]

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Posted in: Social media development, Social Media landscape, Social Media Opportunities

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TWITTER ADVERTISING

TWITTER ADVERTISING

TWITTER ADVERTISING Twitter has recently concluded a deal with one of the biggest companies in US advertising, Starcom Media Vest Group (SMG), a division of Publicis – the clients of which include giants like Microsoft and Coca-Cola. The deal is said to be worth several hundred million dollars. This event surely highlights the importance Twitter […]

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Posted in: Social Media Applications, Social Media Opportunities, Twitter

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SOCIAL MEDIA QUOTE -12

SOCIAL MEDIA QUOTE -12

SOCIAL MEDIA QUOTE – 12 ‘In social media, […] You can talk, you can chat, you can follow and you can like, but there has to be a give and a take. There has to be a reason for that relationship on both parties,” Angela Vithoulkas, award-winning owner of VIVO cafe.   In this quote, Angela Vithoulkas puts […]

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Posted in: Social Media Implementation, Social Media Quotes

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The future of air travel

The future of air travel

Image credit: Oliver Andrew, London South Bank University, London The future of air travel   Are you wondering how our travel experience will be like in a decade’s time? What we now know as science fiction may soon become reality in the world of travel… The 2011 Fentress Global Challenge, an international competition organized by the design […]

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Posted in: Featured, Social media development, Social Media landscape, Social Media Opportunities

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SOCIAL MEDIA CASE STUDY: BRITISH AIRWAYS

SOCIAL MEDIA CASE STUDY: BRITISH AIRWAYS

Image Source: British Airways SOCIAL MEDIA CASE STUDY: BRITISH AIRWAYS British Airways has recently taken a big step forward in its business strategy by integrating ‘Know Me’: a new recognition system that has been incorporated into the organization’s internal operations. The program is designed to collect as much information as possible about customers’ experiences with the […]

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Posted in: Social Media Applications, Social Media Cases

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SOCIAL MEDIA COOL TOOLS

SOCIAL MEDIA COOL TOOLS

SOCIAL MEDIA COOL TOOLS   By joining the course Social Media in Business Bookinar, you will have access to a set of different bonuses and tools to help you through your learning process, as well as to use at your leisure after the course has ended. Please check our learning section to find out more […]

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Posted in: Social Media Applications, Social Media for Executives

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Social media case study: BLENDTEC

Social media case study: BLENDTEC

Social media case study: BLENDTEC Blendtec, a company that sells a product line of mixers, blenders and grain mills, provides an example of excellent social media usage for business. Its landing page is by itself highly catching, welcoming visitors to a YouTube video that reveals the ‘behind the scenes’ making process of a blender: http://www.blendtec.com/. […]

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Posted in: Social Media Applications, Social Media Cases, video

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