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Posts Tagged social media strategy

NETFLIX AND BLOCKBUSTER; HOW DID ONE BECOME FAR MORE COMPETITIVE THAN THE OTHER?

NETFLIX AND BLOCKBUSTER; HOW DID ONE BECOME FAR MORE COMPETITIVE THAN THE OTHER?

NETFLIX AND BLOCKBUSTER; HOW DID ONE BECOME FAR MORE COMPETITIVE THAN THE OTHER?   The story between Netflix and Blockbuster is a story of success and failure. Once a giant in the movie rental business, Blockbuster is today nothing but a distant memory. Its successor and then competitor for decades, Netflix, is, on the very […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities

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HOOTSUITE; WHAT, WHO AND WHY?

HOOTSUITE; WHAT, WHO AND WHY?

HOOTSUITE; WHAT, WHO AND WHY?   Facebook. Twitter. LinkedIn. That is all we keep hearing about. But social media is much more. A plethora of tools awaits the entrepreneurial mind who seeks to take advantage of the many business opportunities social media provides. HootSuite is one amongst these key social media tools, although probably less […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities

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SOCIAL MEDIA GONE BADLY WRONG – PART 3

SOCIAL MEDIA GONE BADLY WRONG – PART 3

SOCIAL MEDIA GONE BADLY WRONG – PART 3   This article is the sequel to the series of ‘Social Media Gone Badly Wrong’ articles. In this third part, a further three case studies are presented to illustrate the magnitude social media risks can have on business. 1. Unethical behavior:  Samsung has been the subject of […]

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Posted in: Social Media Cases, Social Media for Executives

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SOCIAL MEDIA GONE BADLY WRONG

SOCIAL MEDIA GONE BADLY WRONG

SOCIAL MEDIA GONE BADLY WRONG   Companies lacking a clear social media strategy can have their social media activities turn into disasters. In order to tackle the risk of having a social media plan taking a counterproductive direction, a step-by-step process needs to be implemented in order to introduce and use social media in the […]

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Posted in: Social Media Cases, Social Media for Executives

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MAKING SENSE OF SOCIAL MEDIA – McKinsey & Company

MAKING SENSE OF SOCIAL MEDIA – McKinsey & Company

  MAKING SENSE OF SOCIAL MEDIA – McKinsey & Company   In this video, some members of McKinsey & Company talk about the social media landscape that brands need to be aware of, as well as the risks brands perceive when engaging with social media. David Edelman, principal at McKinsey & Company, explains that consumers […]

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Posted in: Social Media for Executives, Social Media Opportunities

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SOCIAL MEDIA GONE BADLY WRONG

SOCIAL MEDIA GONE BADLY WRONG

SOCIAL MEDIA GONE BADLY WRONG   Companies lacking a clear social media strategy can have their social media activities turn into disasters. In order to tackle the risk of having a social media plan taking a counterproductive direction, a step-by-step process needs to be implemented in order to introduce and use social media in the […]

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Posted in: Social Media Implementation

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SOCIAL MEDIA CASE STUDY: MORPHSUITS

SOCIAL MEDIA CASE STUDY: MORPHSUITS

Picture Sources: Morph suits Facebook fanpage  SOCIAL MEDIA CASE STUDY: MORPHSUITS Morphsuits is an example of a company that leveraged the power of social media to help turn an idea into a successful multimillion-pound business. Founded by two brothers and their flatmate, the trio started selling their skin-tight, bright-colored costumes from their flat in Edinburgh, […]

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Posted in: Facebook, Social Media Cases, Social Media Implementation

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How to find a job through social media?

How to find a job through social media?

Photo source : Creative Commons   How to find a job through social media? Having a good social media strategy can increase your chances of finding a job. Here are some tips on how to develop an effective strategy: Google yourself to find what is available about you online. Employers nowadays are interested in finding out […]

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Posted in: Social Media Opportunities, Social Media Tips

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Social media quotes-No7

Social media quotes-No7

  Social media quotes – No. 7 “It is only by recognizing all of the benefits delivered by social media marketing that the complete value of these efforts can be understood.” Forrester Research Company   This quote touches on a really crucial aspect of social media in business, one that has not yet got the […]

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Posted in: Social Media Opportunities, Social Media Quotes

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