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SOCIAL MEDIA INFLUENCE CONFERENCE – 13TH JUNE 2013 Social media has gone from a simple way to connect with others to a full-fledged strategic resource for business. On the 13th of June 2013, the Cavendish Conference Centre in London will host ‘Social Media Influence’, a dynamic one-day conference to discuss this further with some …
Web summit 2013: Crowd funding The 2013 Web Summit that recently took place on the 1st of March in London was a great channel for the growing importance of crowd funding, which it put forward through one of its key panels. Crowd funding refers to the collective cooperation of individuals who each make a …
Why is social media important for your business? With the constant expansion of social technology; more and more companies are making use of the business potential it provides. Some industries, however, remain behind. As a study conducted in 2012 by MIT, in collaboration with Deloitte (MIT/Deloitte), finds; entertainment, media and publishing as well as …
Why is social media important for leadership? Social media offers many business opportunities, one of which is a contribution to leadership. According to the findings from the Social Business Global Executive Study and Research Project conducted in 2012 by the Massachusetts Institute of Technology (MIT), in collaboration with Deloitte, social media tools have the …
Social media case study: BLENDTEC Blendtec, a company that sells a product line of mixers, blenders and grain mills, provides an example of excellent social media usage for business. Its landing page is by itself highly catching, welcoming visitors to a YouTube video that reveals the ‘behind the scenes’ making process of a blender: http://www.blendtec.com/. …
