Why is social media important for your business? With the constant expansion of social technology; more and more companies are making use of the business potential it provides. Some industries, however, remain behind. As a study conducted in 2012 by MIT, in collaboration with Deloitte (MIT/Deloitte), finds; entertainment, media and publishing as well as …
Social media quote – 21 ‘What is a social business? It’s an organization that integrates social technologies with critical business processes to improve the productivity of its workforce and create exceptional customer service.’ Alistair Rennie, General Manager, Social Business, IBM Alistair Rennie makes two very important points in regards to social media and business; two points that …
Social Media Quote 22 ‘Many businesses today live and die by consumer opinion and word-of-mouth reputation. And that’s why the smartest businesses will monitor, measure, analyse and tap this ecosystem for every relevant insight that might shape their business strategy.’ Fourthsource.com In this age of social media prevalence, what people say about your business …


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