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BLACKBOARD Inc.; HOW IT USED TWITTER TO ENHANCE ITS BUSINESS

BLACKBOARD Inc.; HOW IT USED TWITTER TO ENHANCE ITS BUSINESS

BLACKBOARD Inc.; HOW IT USED TWITTER TO ENHANCE ITS BUSINESS   Blackboard Inc., a company that provides enterprise software to various organizations, with a strong focus on education software for education providers, is the subject of an interesting example of how a business-to-business company used social media to reach its business goals. The company focused […]

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Posted in: Social Media Applications, Social Media Cases, Social Media Implementation, Social Media Opportunities, Twitter

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TWITTER ADVERTISING

TWITTER ADVERTISING

TWITTER ADVERTISING Twitter has recently concluded a deal with one of the biggest companies in US advertising, Starcom Media Vest Group (SMG), a division of Publicis – the clients of which include giants like Microsoft and Coca-Cola. The deal is said to be worth several hundred million dollars. This event surely highlights the importance Twitter […]

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Posted in: Social Media Applications, Social Media Opportunities, Twitter

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The interconnectivity of social media

The interconnectivity of social media

The interconnectivity of social media   Would Facebook be as successful without YouTube? Perhaps. Would YouTube be as successful without Facebook? Perhaps. But the fact that both coexist on the social media landscape allows them to reinforce and support each other in an unprecedented way. Facebook uses the advantage that YouTube gives – the opportunity […]

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Posted in: Facebook, Social Media Applications, Twitter

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How to find a job through social media?

How to find a job through social media?

Photo source : Creative Commons   How to find a job through social media? Having a good social media strategy can increase your chances of finding a job. Here are some tips on how to develop an effective strategy: Google yourself to find what is available about you online. Employers nowadays are interested in finding out […]

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Posted in: Social Media Opportunities, Social Media Tips

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UPS – SOCIAL MEDIA CASE STUDY

UPS – SOCIAL MEDIA CASE STUDY

UPS – SOCIAL MEDIA CASE STUDY The international shipping company United Parcel Service, Inc (UPS) provides a very good example of social media’s usefulness to the B2B sector. About two years ago, the shipping company has completely refreshed its business strategy to focus on social media opportunities. By seeking communication, community and collective intelligence opportunities […]

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Posted in: Social Media Applications, Social Media Implementation

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How Jamie Oliver Uses Social Media to Raise Food Awareness

How Jamie Oliver Uses Social Media to Raise Food Awareness

  How Jamie Oliver Uses Social Media to Raise Food Awareness and His Own Fortune at the Same Time Famous for his TV shows and especially for his engagement in encouraging schools both in the UK and the US to serve healthier foods to children, Jamie Oliver is more than just a celebrity chef. He […]

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Posted in: Social Media Applications, Social Media Branding, Social Media Cases

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SOCIAL MEDIA QUOTES-No6

SOCIAL MEDIA QUOTES-No6

SOCIAL MEDIA QUOTES-No 6   At Twitter, mobile is in our DNA … For us, it’s all about mobile, and it always has been.” – Christopher Isaac “Biz” Stone, co-founder of Twitter   Why mobile? Twitter can be used on many devices, whether desktops or mobile devices such as tablets or smartphones. It is hence […]

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Posted in: Social Media Quotes, Twitter

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Pinterest

Pinterest

Source : Websummit.net Pinterest Social media is a constantly-evolving world of opportunities, and one of its most recent is Pinterest, a site that is growing like wildfire since its launch in 2010. There are currently more than 10.4 million registered users and since 2012, daily users have increased by more than 145%. It is, at present, the […]

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Posted in: Infographics, Social Media Applications, Social Media Branding

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When social media became news

When social media became news

TED Talks While a few authoritative sources of information dominated the news beforehand, social media has changed this state of the art by bringing forward what has been named participatory journalism, or citizen journalism. Through participatory journalism, news is created by many different people around the globe, providing as a result a ‘complete and powerful […]

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Posted in: TED Talks, video

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10 reasons why Pinterest is useful to business

10 reasons why Pinterest is useful to business

Pinterest defines itself as a ‘virtual pinboard’. Essentially, the site is a photo-sharing social media platform and currently the fastest growing app on the Internet…   Users can upload, save and share images or videos that they like. Images/videos are called ‘pins’ and they are categorized along themes, where a theme is called a pinboard. […]

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Posted in: Social Media Applications

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